Category: Behavior Change

Aging is a universal experience, yet the way we perceive and internalize the feeling of “getting older” varies widely. For many, this sensation isn’t solely about physical changes but also about mental and emotional shifts. Could engaging in activities commonly associated with youth help reverse or diminish this perception? This article explores the hypothesis that… Read more

In the realm of consumer behavior, intrigue refers to the strategic use of curiosity, mystery, or uncertainty to grab attention, spark interest, and motivate consumers to engage further with a brand, product, or service. It’s a psychological tool that marketers use to create fascination or suspense, prompting consumers to seek more information, explore new experiences,… Read more

When I embark on a consumer behavior research project, my first step is always to define the end goal. (Pro tip: always start with the goal in mind.) Once the goal is clear, my focus shifts to uncovering what motivates the customer to take the desired action—whether it’s purchasing a product or engaging with a… Read more

A Quick Disclaimer In my journey as a marketer, I’ve delved deep into understanding consumer behavior and the strategies that drive positive brand interaction. It’s important to note that the topics I write about are often a very specific portion of my broader research, based on scientific studies, but ultimately shaped by my interpretation of… Read more

Introduction While political discourse is nothing new, the speed at which we access news and engage with content has reshaped how politics influences our daily lives. Aside from changing the way we interact with others, this rapid dissemination of information is affecting consumer engagement with brands, with political affiliations increasingly influencing purchasing decisions and brand… Read more